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NSB launches Peugeot Privilege Loyalty Programme at Peugeot Racing Party

March 27, 2008 in Berita NAZA | Tags: , , , | Leave a comment

Peugeot Privilege Loyalty Programme at Peugeot Racing Party
March 27, 2008 by Terence

NSB launches

Nasim Sdn Bhd (NSB), franchise holders of the Peugeot marque announced its latest marketing initiative ~ Peugeot Privilege ~ at an exclusive Peugeot Racing Party held last night at the newly refurbished Peugeot show room on Jalan Maarof, Bangsar, KL.

150 invited guests at the Peugeot Racing Party saw the Peugeot brand kicking off a dynamic year-long line-up of attractions and activity to signify its re-emergence in the Malaysian market. The party was NSB’s gesture of appreciation to members of the media and also to mark its interest with the Malaysian motorsport community. On display were the stylish 207cc, the race ready spider 207 and also a cleverly mocked-up 206 to look like a WRC car, amidst an evening of racing face-offs, entertainment and butler-served canopes.

The highlight of the evening was the unveiling of the Peugeot Privilege Card by SM Nasarudin SM Nasimudin, Director of Nasim Sdn Bhd (NSB) and Mr Dominique Dourouze,
Director-General ASEAN of Peugeot. “We wish to thank Peugeot owners with this special privilege,” said SM Nasarudin SM Nasimudin, Director of Nasim Sdn Bhd (NSB). “Add to Peugeot Privilege one of the industry’s most exciting product line-ups, award-winning quality and performance leadership, and you have an unbeatable value and a great reason for Peugeot ownership.”

The Peugeot Privilege is an owner loyalty programme that rewards current Peugeot owners with competitive packages and offers. Peugeot Privilege membership is
complimentary to all current owners of any Peugeot vehicles, offering attractive services and programmes engineered to complete Peugeot owners’ enjoyment of their vehicle. A Peugeot Privilege careline offers quick and easy services such as free towing services for breakdowns, as well as assistance in locating the nearest Peugeot Service Centres.
“Once a Peugeot owner joins the Peugeot Privilege fraternity he or she can be sure that he or she will enjoy privileges and offers that are commensurate with the Peugeot
brand.” Says Nasarudin. Immediately, those with Peugeot Privilege will be entitled to a 10% discount from the retail prices of selected spare parts. This is the first step that NSB is taking to help Peugeot owners reduce ownership costs.

The Peugeot Privilege Loyalty Programme is also a platform to allow Peugeot customers a more interactive communication channel with guardians of the Peugeot brand.

For details of Peugeot Privilege please call the Peugeot Client Interaction Centre (CliC) at 03-2617 7777, or the Peugeot careline at 1-800-88-NAZA (6292); or log onto
www.peugeot.com.my.

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Defination of Automotive from Wikipedia

An automobile or motor car is a wheeled motor vehicle for transporting passengers; which also carries its own engine or motor. Most definitions of the term specify that automobiles are designed to run primarily on roads, to have seating for one to eight people, to typically have four wheels, and to be constructed principally for the transport of people rather than goods.[1] However, the term is far from precise because there are many types of vehicles that do similar tasks. Automobile comes via the French language, from the Greek language by combining auto [self] with mobilis [moving]; meaning a vehicle that moves itself, rather than being pulled or pushed by a separate animal or another vehicle. The alternative name car is believed to originate from the Latin word carrus or carrum [wheeled vehicle], or the Middle English word carre [cart] (from Old North French), and karros; a Gallic wagon. http://en.wikipedia.org/wiki/Automobile

NAZA Group of Companies

Naza Group of Companies is a Malaysian business conglomerate associated with motor trading, automotive franchises and property development, which began operations in 1974. The group has 14 business divisions including vehicle and bike manufacturing (Kia & Peugeot), transport services, limousine services, machine tools/parts, engineering, plantation, cigarette distribution, credit & leasing, water crafts, properties, hotel operations and insurance. The group was founded and continues to be led by Malaysian business tycoon Nasimuddin Amin. Naza Group is the franchise holder for Ferrari, South Korea's Kia, Peugeot, Brabus, Hamann and Ducati bikes in Malaysia. Naza have rebadged Kia's Carnival, Carens, Picanto vehicles as Naza Ria, Citra and Suria respectively for Malaysian market. In April 2006, Naza developed the Naza Sutera based on Hafei Lobo. It was joined by a Naza-badged version of the Peugeot 206 called the Naza 206 Bestari in May 2006, and a Naza-badged version of the Kia Picanto in November 2006.