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KUALA LUMPUR, July 31 (Bernama) — Honda Malaysia Sdn Bhd has raised its sales target for this year to 35,000 units from the 33,000 units previously.
This is due to the positive sales performance in the first half of the year where a total of 16,769 cars were sold compared to 14,177 during the same period last year, representing an 18 percent increase.
In a statement here Thursday, Honda Malaysia attributed the good first half performance to the successful introduction of the All-New Accord in April and the continuing positive contributions from the City, Civic and CR-V models.
The Accord recorded a robust booking of more than 5,000 units in its first month. It has currently a booking backlog of close to 3,000 units and is well on its way to exceeding the target of 7,200 units for the whole year.
Honda Malaysia managing director and chief executive officer, Atsushi Fujimoto expressed confidence in meeting the increased target.
He said the fuel price hike in June could work to Honda’s advantage.
“Currently, consumers are looking for cars that offer fuel efficient technology, a feature well-associated with Honda. As such,we believe Honda is in a strong position to cater to consumer needs,” he said.
Corresponding to the increased sales target as well as growing demand for its passenger cars, Honda is increasing the local assembly production from 30,000 to 35,000 units.
Honda will be introducing more new products in the second half of this year, starting with the second generation Jazz in August.
To cater to increasing demand for sales and after-sales services, Honda Malaysia plans to expand its dealership network nationwide.More would be opened in the states of Pahang, Penang,Perak, Johor, and Sarawak in the next five months.
– BERNAMA
Mohd Hafiz Hassan wrapped his presentation by quoting Dato’ Haji’s remarks on Customer Satisfaction.
ACI SESONDOL
CLIENT MANAGEMENT DIVISION crew during the Convention.
ACI SESONDOL
PETALING JAYA, July 30 (Bernama) — The Malaysian Automotive Association (MAA),expects the total industry volume (TIV), of new vehicles sold in the country to drop by 16.5 percent or 45,874 units for the second half of 2008.
Its president, Datuk Aishah Ahmad said a major portion of the decrease would be from a 28 percent decline in the sale of commercial vehicles followed by the 0.5 percent drop in passenger cars.
She said among the factors considered in the forecast was the impact of higher oil prices, inflation and material costs, the hike in hire purchase interest rates especially for non-national brands and the fall in liquidity due to a bearish stock market.
Meanwhile, for the first six months of 2008, the TIV of new motor vehicles sold jumped 25.9 percent to 277,973 units from 220,739 for the corresponding period of 2007.
Aishah, speaking at a press conference here today, said passenger vehicle sales amounted to 254,252 units in the first six months the year and accounted for a 91.5 percent share of the TIV.
This share is marginally higher than the 91 percent achieved for the same period in 2007 when the sales volume of 220,739 units was registered.
A total of 23,721 units of commercial vehicles were sold in the first six months this year, accounting for a 8.5 percent share of the TIV.
“The share was marginally lower than the nine percent achieved in the same period for 2007 with a sales volume of 20,287 units,” she said.
The total production volume for the first half of 2008 rose 26.7 percent to 263,222 units.This compared to 207,826 units for the same period last year.
The production of passenger vehicles in the first half of 2008 increased by 27.1 percent to 240,572 units compared to 189,336 units previously.
The production of commercial vehicles for the first half the year also grew by 22.5 percent to 22,650 units when compared to 18,490 previously.
Asked about the MAA’s hopes for the upcoming Budget 2009, Aishah said:”Maybe in terms of hybrid vehicles, the government should consider some incentives in the excise and import duty.”
– BERNAMA
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Aci Sesondol – CMD Lens
NAZA KIA Sales & After Sales Convention 2008
350pcs done by CMD
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