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| By Zuraimi Abdullah |
Published: 2008/07/11
|
More Peugeot models will be introduced in Malaysia, with some to be assembled by Nasim for the Asian market, says Peugeot director for operations in Asia Pacific and Africa
NASIM Sdn Bhd and PSA Peugeot plan to make Malaysia a hub to help the French principal sell more Peugeot cars in Asia.
“For Peugeot owners to have confidence in the brand, it is very important for us to play a prominent role in developing the brand.
“This is why we are aiming at being a manufacturing hub for Peugeot automobiles, not only in Malaysia, but (also in) other right hand-drive markets as well in the near future,” Naza group executive chairman and chief executive officer SM Nasarudin SM Nasimudin said.
He was speaking to the press after the launch of locally-assembled Peugeot 407 at its flagship sales and service centre called Peugeot Blue Box in Glenmarie, Shah Alam, on Wednesd ay.
Francois Poirier, Peugeot director for operations in Asia Pacific and Africa, said more new Peugeot models will be introduced here, with some to be assembled by Nasim for the Asian market.
Poirier said the locally-assembled Peugeot 407 is on par with the same model manufactured in France.
The 407 is assembled at Naza’s manufacturing facility in Gurun, Kedah.
Nasarudin said Nasim has received about 200 bookings for the 407 prior to the launch. It expects to sell 150 units monthly.
The company plans to launch Peugeot 308 by the fourth quarter of this year, he added. The 207 GTI, 207cc and 308 RCZ are also to be introduced to boost the Peugeot sales.
Priced from RM125,888, the new 407 comes with the addition of VVT (variable valve timing) feature, a newly-revised automatic transmission and Xenon lights, among others.
Nasarudin said since launching the Peugeot brand in February 2008, Nasim has been progressively rationalising its parts pricing to improve its availability, besides increasing service network.
New sales and service centres should be opened soon in Penang and Johor Baru with RM3 million investment each.
Abstracted by NAZACMD from: http://www.btimes.com.my/Current_News/BTIMES/Industries/AutoTransport/20080711003304/Article/
This is the latest from Forbes – July 2008 Edition and a bit old for Dinar – almost last year. After clicking the link, you may surf the website of those companies to get better understanding how they operate and developed.
2008 Ranking for world biggest company
http://money.cnn.com/magazines/fortune/global500/2008/full_list/
as per 2007 rankings
http://www.dinarstandard.com/rankings/ds100/index.html
100 muslim companies
We can be on the list should we work harder and smarter..
ACI SESONDOL
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