Honda Raise Its Sales Target To 35,000 Units This Year

KUALA LUMPUR, July 31 (Bernama) — Honda Malaysia Sdn Bhd has raised its sales target for this year to 35,000 units from the 33,000 units previously.

This is due to the positive sales performance in the first half of the year where a total of 16,769 cars were sold compared to 14,177 during the same period last year, representing an 18 percent increase.

In a statement here Thursday, Honda Malaysia attributed the good first half performance to the successful introduction of the All-New Accord in April and the continuing positive contributions from the City, Civic and CR-V models.

The Accord recorded a robust booking of more than 5,000 units in its first month. It has currently a booking backlog of close to 3,000 units and is well on its way to exceeding the target of 7,200 units for the whole year.

Honda Malaysia managing director and chief executive officer, Atsushi Fujimoto expressed confidence in meeting the increased target.

He said the fuel price hike in June could work to Honda’s advantage.

“Currently, consumers are looking for cars that offer fuel efficient technology, a feature well-associated with Honda. As such,we believe Honda is in a strong position to cater to consumer needs,” he said.

Corresponding to the increased sales target as well as growing demand for its passenger cars, Honda is increasing the local assembly production from 30,000 to 35,000 units.

Honda will be introducing more new products in the second half of this year, starting with the second generation Jazz in August.

To cater to increasing demand for sales and after-sales services, Honda Malaysia plans to expand its dealership network nationwide.More would be opened in the states of Pahang, Penang,Perak, Johor, and Sarawak in the next five months.

– BERNAMA

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